Komboosh 

Design Rationale

Swoosh is an idea capturing the dynamic energy inherent in the kombucha. It is the metaphor for the wave of flavours one experiences on tastebuds when one consume the kombucha. Swoosh exudes a sense of energy and movement, positioning it as a lively and invigorating drink. The idea concept incorporate swirling wave graphic elements, symbolizing the wave of flavours of the lively nature of the drink.